Branding, Identity, and Product Design

GNC sets the standard in the nutritional supplement industry by demanding truth in labelling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science. This project came out of walking in the store to buy some supplements and leaving feeling like a lot of the GNC branded products felt out-dated visually. I wanted to create a new visual identity that went along with the cutting edge products the company’s puts out on the market.